I am driven by creating purposeful work that makes a difference. I enjoy working together with my clients to bring their ideas to life with the aim to bring about awareness and create change.
Bringing a purposeful story to life in a short animation using my illustrated characters, can really capture who you are as an organisation and what you want to say. I like to get to know my clients and understand the story they want to tell and the message they want to send. I aim to help my clients build connection and trust with their audience and create animations that make a difference.
I often work with subjects that may have a sensitive nature and can be portrayed through characters rather than real life people. Animation is a great tool for this. I also love to bring a sense of humour into my animations when it is appropriate. I find a good sense of timing is always important with my work. Whatever the story, allowing enough space is key.
In my spare time I love playing music – drums, guitar and bass guitar. I play in church and in a 90s indie covers band. When I was a teenager I realised that my two main passions in life were art and music and I’m continually learning how to get better at both of these. This is where I feel animation brings many of my skills together.
Well if you’d like to know, this is why: Between 1960 – 1965 Fender guitars had (introduced) in my opinion, a very cool colour in their colour scheme – Daphne Blue. The Fender Daphne Blue colour was inspired by the blue American Cadillac. In the early 1960s, a man named Lawrence Herbert was driving to work in his blue American Cadillac with cherry red seats. He was trying to resolve a problem, a “universal colour system” in which each shade of colour had its own reference number. He named his company Pantone print company. So, my favourite guitar colour is also the colour of the car driven by the man who invented Pantone colours! This is why I chose Pantone 304, and of course why I have a Daphne Blue guitar!